10 Ways to Make Your Short-Term Rental Stand Out
In today's competitive market of short-term rentals, listing your property on a platform like VRBO or AirBnB with the hopes of “passive income” is no longer enough to grow a lucrative STR portfolio. With so many options for accommodations, how can you make your property stand out from the crowd and attract more guests? Here are 10 ways to give you an edge on your competition:
Unique Interior Design: Create a space that's visually striking and memorable. Consider hiring an interior designer to help you craft a distinct aesthetic that sets your property apart. Whether it's a cozy cabin vibe or a chic urban loft, make sure your décor reflects the personality of your rental.
Thoughtful Amenities: Think beyond the basics and offer amenities that cater to your guests' needs and preferences. This could include high-speed Wi-Fi, streaming services, a well-equipped kitchen, luxurious bedding, and thoughtful touches like welcome baskets or personalized recommendations for local attractions.
Exceptional Hospitality: Provide top-notch customer service that goes above and beyond. Respond promptly to inquiries and requests, and consider offering additional services such as airport transfers, grocery shopping, or guided tours to enhance the guest experience.
Unique Experiences: Stand out by offering unique experiences that guests won't find anywhere else. This could be anything from cooking classes with a local chef to guided hikes through scenic trails or wine tasting tours in nearby vineyards.
Personalized Touches: Make guests feel special by personalizing their experience. Greet them with a handwritten note upon arrival, offer custom recommendations based on their interests, and follow up with a thank-you message after their stay.
Professional Photography: Invest in professional photography to showcase your property in the best possible light. High-quality images can make a world of difference in attracting guests and setting your rental apart from the competition.
Impeccable Cleanliness: Cleanliness is crucial when it comes to short-term rentals. Ensure that your property is spotless before each guest arrives, and consider hiring professional cleaners to maintain a high standard of cleanliness throughout their stay.
Flexible Booking Options: Offer flexible booking options to accommodate different guest needs. This could include flexible check-in/check-out times, last-minute bookings, or discounts for longer stays.
Local Recommendations: Provide guests with insider tips and recommendations for exploring the local area. Whether it's the best restaurants, hidden gems, or must-see attractions, sharing your local knowledge can help enhance the guest experience and set your rental apart from others.
Consistent Branding: Create a strong brand identity for your rental that resonates with your target audience. This could include a catchy name, a memorable logo, and a cohesive aesthetic across all your marketing materials and online listings.
And the best part is, I connect YOU with a team who can bring all of these to life. Give me a call if you need to be connected with my Short-Term-Rental design and branding specialists.
